Privacy Policy

Kelley Herring

31 July 2022

Privacy Policy

Effective as of July 31, 2022

At Meal Genius, we take the protection of your personal data seriously. This privacy statement applies to processing of personal data by Meal Genius and Meal Plans, LLC (collectively, "Meal Genius").

The Meal Genius Application provides personalized meal plans, shopping lists, recipes and other nutrition and culinary related information for people with unique dietary needs.

The Privacy Policy describes how Meal Genius collects, protects, uses and discloses Personal Information that is collected by Meal Genius or provided by you as you use This Application.

In order to use the features of This Application you will have to provide us with Personal Information. We need to collect, use and disclose your Personal Information when you create an account with us and when you subscribe for access to This Application.

Users may be subject to different protection standards. Please refer to the applicability section.

This document contains a section dedicated to the rights of Californians.

"This Application" refers to:


Personal Data Sharing

Meal Genius does not sell or rent your personal information, and only shares your personal data with certain trusted service providers so that we can provide you with our services and operate our business. Whenever we share data with third-party service providers, we require that they use your information only for the purposes we've authorized, and for the limited reasons explained in this Privacy Statement.

We also require these service providers to protect your personal information to at least the same standards that we do.

Like many companies, Meal Genius uses service providers for purposes such as:

Meal Genius stores personal data primarily within the geographic region where it is collected. In cases where personal data is processed outside of the area in which it was collected, we always ensure your personal data is protected with appropriate safeguards in accordance with applicable privacy laws. We also use industry standard data protection measures to safeguard all international transfers of personal data through data protection agreements with our service providers.

Personal Data Disclosures

We also reserve the right to disclose personal information under certain specific circumstances, including:

Otherwise, your personal information is never shared with any individual or other organization.


Meal Genius uses technical and organizational safeguards to keep your data safe and secure. Where appropriate, these safeguards include measures such as anonymization or pseudonymization of personal data, strict access control, and the use of encryption to protect the data we process.

We also ensure that our staff receives adequate training to ensure personal data is processed only in accordance with our internal policies, consistent with our obligations under applicable law. We also limit access to your sensitive personal data to personnel that have specifically been granted such access.

Online services that we provide, such as the Meal Genius app and Meal Genius desktop application, protect your personal data in-transit using encryption and other security measures. We also regularly test our service, systems, and other assets for possible security vulnerabilities.

We update the Meal Genius App and the Meal Genius Desktop version regularly. We recommend that you make sure that you always have the latest app and firmware versions installed in order to maximize protection of your data.

Data Retention

The retention period for your personal data generally depends on the duration of your Meal Genius account lifecycle. Your personal data will be deleted when it is no longer needed for the purpose it was originally collected, unless we have a legal obligation to retain data for a longer period of time. For example, your measurement data regarding your sleep, readiness and activity is stored only so long as your Meal Genius account is active.

Meal Genius also has legal obligations to retain certain personal data for a specific period of time, such as for tax purposes. These required retention periods may include, for example, accounting and tax requirements, legal claims, or for any other legal purposes. Please note that obligatory retention periods for personal data vary based on the relevant law.

If you wish, you may request deletion of your Meal Genius account by contacting [email protected]

Use Of Cookies

We use cookies and various other technologies to collect and store analytics and other information when customers use our site, as well as for personalization and advertising purposes. The cookies we use include both first party and third party cookies.

Cookies are small text files sent and saved on your device that allows us to identify visitors of our websites and facilitate the use of our site and to create aggregate information of our visitors. This helps us to improve our service and better serve our customers, and will not harm your device or files. We use cookies to tailor our site and the information we provide in accordance with the individual interests of our customers. Cookies are also used for tracking your browsing habits and for targeting and optimizing advertising, both on our site as well as on other sites you may visit. We also use cookies for integrating our social media accounts on our website.

Please see our Cookie Policy for more information on Meal Genius's use of cookies, and how you can set your cookie preferences.


Whenever Meal Genius processes your data, you have certain rights that enable you to control how your personal data is being processed. This section provides you with information about each of those rights. If you wish to exercise your rights as a data subject, please contact [email protected]  with your request to do so.

Right to access data

You have the right to know what personal data is processed about you. You may contact us to request access to the personal data we have collected about you, and we will confirm whether we are processing your data, and provide you with information about the personal data we have collected and processed about you.

Right to erasure

You have the right to request the deletion of your personal data in certain circumstances. We will comply with such requests unless we have a valid legal basis or legal obligation to preserve the data.

Right to rectification (of inaccurate data)

You have the right to request correction of any incorrect or incomplete personal data we have stored about you.

Please note that you can correct and update some of your basic information via the Meal Genius App and via Meal Genius on the Web.

Right to data portability

You have the right to request receipt of the personal data you have provided to us in a structured and commonly used format. The right to data portability only applies when we process your personal data for certain reasons, such as by contract or by your consent.

Please note that Meal Genius on the Web provides you with the ability to export your own data.

Right to object to processing

You have the right to object to the processing of your personal data under certain circumstances. In the event that we do not have legitimate grounds to continue processing such personal data, we will no longer process your personal data after we have received and verified your objection. You also have the right to object processing of your personal data for direct marketing purposes at any time.

Right to restrict processing

You have the right to request that we restrict processing of your personal data under certain circumstances. For example, if you contest the accuracy of your data, you can make a restriction request that we do not process your data until Meal Genius has verified the accuracy of your data.

Right to withdraw consent

If we have requested your consent in order to process your personal data, you have the right to withdraw your consent for such processing at any time. It should be noted, however, that withdrawing your consent may lead to issues or restrictions on your ability to fully utilize Meal Genius services.

Please note that you can always unsubscribe from receiving our newsletter and other marketing emails by using the ‘Unsubscribe'-link provided in the emails you receive from us.

Meal Genius strives to address your privacy concerns. If you have contacted Meal Genius about your issue and are still unhappy with our response, subject to applicable law, you may contact your local supervisory authority regarding your issue. However, we urge you to first contact us at [email protected] so that we can more quickly resolve your issue before escalating the issue.

(Please read Meal Genius's CCPA Privacy Notice below if you are a resident of the state of California to read more about your rights under California law.)


Meal Genius collects and processes the personal data of Device & Application Users ("Users") only for the following purposes:

To provide Meal Genius services

We process personal data to provide Meal Genius services and app features, such as to provide you with personalization of your meal plan.

To provide customer service

We process personal data for the purpose of providing customer service and managing our customer communication. If you contact our support with questions regarding your app data, we may use the provided information to answer your questions and for solving any issues you may have.

To develop our products and services

We process data regarding your use of the Meal Genius app and platform to improve our services and features, such as in the Meal Genius app. When possible, we will do this using only pseudonymized, aggregated, or non-personally identifiable data.

To market our products and services

We process marketing-related data to provide online advertising and Meal Genius marketing communications. For example, we use cookies on our website in order to create targeted audiences for online advertisement. You can always opt out of marketing communications, and we will only send you our newsletter if you have requested it.

To enable third party integrations

We process data to provide Users who request that we share their data with certain third parties, such as research partners. This is only done with your express consent.

To comply with statutory obligations

In certain cases, we must process certain data when it is required by applicable laws and regulations. Such statutory obligations are related, for example, to accounting and tax requirements, legal claims, or other legal purposes.


Personal Data is collected for the following purposes and using the following services:


The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google LLC)

Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of Meal Genius, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data processed: Tracker; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out.

Category of personal information collected according to CCPA: internet information.



We use Aweber to manage customer support requests and communicate with users.

Hosting and backend infrastructure

This type of service has the purpose of hosting Data and files that enable Meal Genius to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of Meal Genius.

Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Amazon Web Services (AWS) (Amazon Web Services, Inc.)

Amazon Web Services (AWS) is a hosting and backend service provided by Amazon Web Services, Inc.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy

Category of personal information collected according to CCPA: internet information.

Google Cloud Storage (Google LLC)

Google Cloud Storage is a hosting service provided by Google LLC.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy

Category of personal information collected according to CCPA: internet information.


This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.

These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.


Aweber is an email address management and message sending service provided by Aweber Systems, Inc.

Personal Data processed: email address; first name, last name.

Place of processing: United States – Privacy Policy.

Category of personal information collected according to CCPA: identifiers.

Sendgrid (Sendgrid)

Sendgrid is an email address management and message sending service provided by Sendgrid Inc.

Personal Data processed: email address; first name.

Place of processing: United States – Privacy Policy

Category of personal information collected according to CCPA: identifiers.

This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.


Data protection law in Europe requires a "lawful basis" for collecting and retaining personal information from residents of the European Economic Area. Our lawful bases for processing your data depends on the particular processing purposes, including:


In most cases, Meal Genius collects personal data directly from you, such as when you register for an account or use your app to generate a personalized meal plan via the Meal Genius app. We may also process data that is produced from the information you provide to us.

Meal Genius processes the following personal data categories about device and application Users:

Please note that some of the personal data we process, including any data concerning your health, is considered special or sensitive personal data. Under applicable law, such data is processed only if you have given your consent for processing. If you access or use any of Meal Genius's location-based services, such as by enabling GPS-based activity tracking through your app, Meal Genius may process the approximate or precise location of your device while the service is active. This data may be obtained via your device's service provider network ID, GPS, and/or Wi-Fi data. Meal Genius does not process such location data without first obtaining your consent. You may disable such location processing at any time using your device's location permission settings.


Users may exercise certain rights regarding their Data processed by the Owner.

Users entitled to broader protection standards may exercise any of the rights described below. In all other cases, Users may inquire with the Owner to find out which rights apply to them.

In particular, Users have the right to do the following:

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

Applicability of broader protection standards

While most provisions of this document concern all Users, some provisions expressly only apply if the processing of Personal Data is subject to broader protection standards.

Such broader protection standards apply when the processing:


If you are a California resident, you have certain rights under the CCPA:

Right to know about the personal information we collect and share

The CCPA gives you the right to request that we disclose the personal information we have collected about you over the past 12 months, which we do after we receive and validate your request. Once we receive and confirm your verifiable consumer request, we will disclose to you:

Right of deletion

You have the right to request erasure of your personal information, subject to certain exceptions, such as where we have a legal obligation to retain the data in question. After we receive and validate your request, we will delete your personal information, as well as direct our service providers to delete your personal information unless an exception applies.

How to make disclosure, access or deletion requests

If you are a California resident, you can request disclosure, access to, and/or deletion of your personal as described above by submitting a verifiable consumer request to us by either:

By sending an e-mail to [email protected] , including the following information along with your request: your full name, company name (if applicable), address, e-mail address and a phone number. We may request that you provide additional information if necessary to confirm your identity. This is for security purposes, and is required by law in some cases.

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You have the right to make a free request up to two times in any 12-month period. We will respond to all validated requests within 45 days of receiving your request, unless we request an extension. In the event that we reasonably require an extension in order to respond to your request, we will notify you of any such extension within the initial 45-day period.


Meal Genius does not discriminate against users who request exercise their privacy rights under the CCPA. Unless an exception applies, this includes our promise not to:


Meal Plans, LLC. is the data controller of user personal data processed. Please find our contact details below:

Meal Plans, LLC
DBA: Meal Genius
2614 Tamiami Trail, N suite 219
Naples FL 34103

Data Protection Inquiries: [email protected]


This Privacy Statement is effective as of July 31, 2021. We reserve the right to update this Policy from time to time at our sole discretion, but if we do, we'll let you know about any material changes either by notifying you on the website or by sending you an email or push notification. If you keep using Meal Genius services after a change, your continued use means that you accept any such changes.


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